Jetted Tub or Jacuzzi?
Recently I moved into a new condo, during the shopping process the Realtor was providing details of the new condo and one of the amenities was a Jacuzzi. Now I am the first to admit I enjoy relaxing in a bath with a glass of wine, so having a Jacuzzi would be a welcome treat.
We went through a list of available units and when we went into view the condo I know live in, my mind immediately went to the Jacuzzi tub, thinking “I can’t wait to see this setup!” When viewing the bath, my first thought was “this is a jetted tub”. At this point I said to my Realtor “Did you say Jetted tub or Jacuzzi” he looked at me and confidently said “Jacuzzi”.
Why is my bathtub important? Well it’s not.
What is important is the example and reminder of how perception can be abstract and in any service sector, it’s your clients that matters. In fact, discrepancies in your perception versus their perception happen more often than you think. While there is no cure all, keeping the lines of communication open and sharpening your listening skills will go a long way in closing the gap.
Perception is your client’s reality and at the end of the day, it is the only thing that matters when striving to provide service excellence!
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